Senior Product Manager · Media Expert · Multilingual
Diego
In a world where content is king, I am the kingmaker. For me the experience of storytelling deserves to reach people, where they are, on time and at scale, from the biggest live events to the smallest FAST channel.
I started in programme planning at Discovery and NBCUniversal, trained as a director at the London MET Film School, and moved into product. Today I own streaming infrastructure, metadata and vendor partnerships, working side by side with engineers and using data to decide what to build next.
Led the live experience on ITVX: ITV channels, a new TV guide and 20 free ad-supported channels with dynamic ad replacement, built with Amagi and YoSpace. Over one million monthly active users within a year.
Replaced the metadata platform behind NOW, WOW and Sky Group with Gracenote, field by field, across three markets.
Found that around three million ITVX users searched without finding what they wanted, and turned that insight into a roadmap that led to the new ITVX TV guide.
Led the launch of Headend-in-a-box and virtualised the on-premise headends.
Brought Amdocs and Blacknut cloud gaming into a new consumer platform, using funnel data to prove ROI.
Rebuilt BFBS's most popular product past its MVP, and brought a new CMS and NPAW analytics to the TV Player used by service families abroad.
Launched Hopster's children's VOD service across the US on Comcast, Roku and Dish, growing it from an app into an international content platform ahead of its acquisition by Sandbox.
Owned real-time broadcast delivery infrastructure and third-party network vendors, and led the move to multi-cloud.
Owned platform delivery and partner integrations for a new consumer platform.
Ran CDN and ad-insertion partnerships across ITVX and launched the UK's first public service FAST channels.
Owned the content-data platform for NOW, WOW and Sky Group, and the Visits Without Play metric.
Fixed-term product role at British Forces Broadcasting Service.
Children's streaming app.
Programme manager, commercial operations and programme planning across international channels, after a product marketing placement in Paris.
Product Management certification, Directing and Filmmaking diploma, BA (Hons) International Marketing Management and French.
From first pitch to a million monthly viewers.
Why the data behind the catalogue decides what people watch.
What directing taught me about building streaming products.